Very roughly speaking, many forms of conventional coaching, including life coaching and business coaching, help clients (or help clients help themselves) achieve "successes", or the desires of their ego, which is not necessarily a bad thing.
Conventional life coaches and business coaches promise their clients "success" in marriage, family life, study, and other aspects of life, or in making (more) money, respectively.
It seems to me that both these coaches and their clients often miss (or misunderstand) at least two important realities of life. First, if we have lived long enough, we already know that not all the desires of our ego, including our spiritual ego, are satisfied. Second, it is sometimes better if these desires are not satisfied, for our ultimate good, namely, our spiritual growth.
Unsatisfied desires of the ego can then often become obstacles that serve as both material and spiritual "barbells" for training the "muscles" of the soul. Of course, we don't have to wish such obstacles upon ourselves or others, nor do we need to invent them unnecessarily.
Having encountered such obstacles despite the help I received from a number of life and business coaches, I have come to realize that the needs of the soul are satisfied in what one might call perfect Divine timing, often in the most unexpected ways.
This is not a naive belief but a lesson I have learned from repeated lived experiences of encountering and overcoming such obstacles, through which my spiritual "muscles" were strengthened in ways that would have been unimaginable otherwise.
Until fairly recently, I could recognize this Divine Providence only after the fact. Now, however, I hope to relate to such obstacles more proactively. I also hope that I have been given not only the power to overcome them but also the ability to discover that they ultimately serve to satisfy the needs of the soul.