I continue observing even with more interest how Facebook tames many of its personal users, or to be more precise, their egos. Not only Facebook but also all the other social media platforms must have some structural problem that allure many of their personal users and their egos. Many of the posts shared with "friends" stem from the ego, looking, often mindlessly, for instant gratifications from like-minded "friends" in the forms of approvals.
One of the assumptions that lie behind these ego-derived posts is a blind faith many of their writers seem have that they are their names, occupations, appearances, actions, etc., but in reality they are all illusions made by the egos. Many personal users are also tempted by their egos to write about what are actually nothing but distractions, both minor and major.
I'm not writing these things to try to criticize them as they are after all victims. I'm simply worried that unless they become aware of this built-in problem in Facebook, it will tame their egos more and more, which in turn will tame their souls more and more.
We must be extremely mindful in order not to allow Facebook to control or even hujack our lives this way. I've noticed a correlation between the target audience and the type of posts - if I'm ready to share a post only privately with my "friends", it's more likely to stem from my ego and be meant to satisfy it. So all my posts in my personal page are public. If I see I can't make a post public, I simply don't publish it in Facebook, assuming that it's ego-derived.
We can also minimize the negative effect of Facebook by limiting our exposure to ego-derived posts. In this respect I'm grateful for those rabbis and spiritual teachers who share their more soul-derived posts with us in their business/public pages. My main personal (i.e. non-business) use of Facebook is to follow such spiritually inspiring people and being spiritually inspired by their post.